On the Substack platform, you might notice some authors and publications have a purple, orange, or white check mark badge next to their names. These are known as "Bestseller Badges" and are designed to identify writers and publications with a significant number of paid subscribers.
Unlike verification badges on other social media platforms, Substack's Bestseller Badges cannot be applied for directly. The only way to earn this badge is by building and growing a strong base of paid subscribers. Specifically, you need to grow your publication to have hundreds of active paid subscribers.
To achieve this, consider focusing on the following strategies:
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High-Quality Content Creation: Consistently deliver valuable and engaging content to attract and retain readers.
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Effective Promotion Strategies: Utilize social media, email lists, and other channels to promote your Substack and expand your reach.
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Subscriber Engagement: Build strong relationships with your readers by responding to comments and emails to foster a sense of community.
By concentrating on these strategies, you can gradually increase your number of paid subscribers and eventually earn Substack's Bestseller Badge.